'Take the Money' is name of this game

It's the summer of the sellout. We've all learned that there's notmuch a person won't do for money.

And I'm not just talking about the Who licensing theme music toNissan. Or Halle Berry taking her top off in "Swordfish" for areported $500,000. Or Carole King hawking denim in Gap ads. Or JamieLee Curtis putting her face on liquor billboards in Italy, despiteher history of substance abuse.

It's not just them. It's us, too. We're all trying to cash in,whether or not we have actual cachet. Early in the season, we readabout the New Jersey high school seniors who decided to fund theircollege tuition through corporate sponsorship.

Since then, a Web site has been …